Serious Strategy. Serif Soul.
Privacy Policy
Last updated: 22 July 2026
Strat & Serif ("we," "us," "our") respects your privacy. This policy explains what information we collect through stratandserif.com (the "Site"), how we use it, and the choices you have. By using the Site, you agree to the practices described here.
1. Who We Are
Strat & Serif is a brand strategy and marketing consultancy based in Pune, India.
2. Information We Collect
a) Information you give us directly
When you contact us, book a call, or enquire about our services, we may collect:
- Name
- Email address
- Phone number
- Company or brand name
- Any details you share about your project, business, or goals
You may share this information through our contact form, our Calendly booking page, WhatsApp, email, or Instagram/LinkedIn direct messages.
b) Information collected automatically
When you browse the Site, certain technical information may be collected automatically, such as:
- IP address and approximate location
- Browser type and device information
- Pages viewed and time spent on the Site
- Referring website or source
This is typically collected through cookies or similar tracking technologies (see Section 5).
c) Information from third-party tools
Where you interact with embedded third-party tools on or linked from the Site (for example, Calendly for scheduling, or WhatsApp for messaging), those providers may collect information directly, governed by their own privacy policies.
3. How We Use Your Information
We use the information we collect to:
- Respond to enquiries and schedule consultations
- Understand your business needs and prepare proposals
- Deliver our consulting and marketing services
- Improve the Site and our offerings
- Send updates, insights, or marketing communications, where you've agreed to receive them
- Meet legal and accounting obligations
We do not sell your personal information.
4. How We Share Your Information
We may share information with:
- Service providers who support our operations (for example, scheduling, email, hosting, or design and development partners such as our website developer)
- Freelance collaborators and partners engaged to deliver a specific project, on a need-to-know basis
- Legal or regulatory authorities, where required by law
We do not share your information with third parties for their own marketing purposes.
5. Cookies
The Site may use cookies and similar technologies to keep it running smoothly and to understand how visitors use it. You can control or disable cookies through your browser settings; doing so may affect how parts of the Site function.
6. Data Retention
We retain personal information for as long as necessary to provide our services, maintain business records, and meet legal or accounting requirements. Enquiry and project information is generally retained for the duration of our working relationship and a reasonable period after, unless you request earlier deletion.
7. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Ask us to correct or update it
- Ask us to delete it
- Withdraw consent to marketing communications at any time
- Object to or restrict certain processing
To exercise any of these rights, write to us at growth@stratandserif.com. We will respond within a reasonable timeframe.
If you are located in India, this policy is intended to align with the Digital Personal Data Protection Act, 2023. If you are located elsewhere (for example, the EU/UK), you may have additional rights under applicable data protection law (such as the GDPR).
8. Data Security
We take reasonable technical and organisational measures to protect your information from unauthorised access, loss, or misuse. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
9. Third-Party Links
The Site may link to third-party platforms, including Instagram, LinkedIn, WhatsApp, and Calendly. We are not responsible for the privacy practices of these third parties. We encourage you to review their respective privacy policies.
10. Children's Privacy
The Site is intended for business audiences and is not directed at children. We do not knowingly collect personal information from anyone under 18.
11. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or for legal reasons. The "Last updated" date at the top will indicate when the policy was last revised. Continued use of the Site after changes are posted constitutes acceptance of the revised policy.